School Improvement in Maryland

Using the State Curriculum: Reading/ELA, Grade 4

Reading/ELA | Informational | Literary | Writing | Language | Listening | Speaking

Lesson Seeds: The lesson seeds are ideas for the indicator/objective that can be used to build a lesson. Lesson seeds are not meant to be all-inclusive, nor are they substitutes for instruction.

Standard 2.0 Comprehension of Informational Text

Indicator 6. Read critically to evaluate informational text

Objective f. Identify and explain words and other techniques that affect the reader's feelings


Place student in small groups and provide each group with a folder containing appropriate movie advertisements. Have students highlight words within the text that would make a reader wish to see the movie. Next each group should select one advertisement to share with the class. During the presentation they should identify words and phrases used by the advertiser and explain how those words appeal to people.


The teacher will model the reading of a short persuasive informational passage. During the modeling the teacher will point out words and phrases that have an emotional pull on the reader. Next, the teacher will place students in small groups and provide each group with a persuasive informational passage for which they will highlight words and phrases that appeal to a reader's emotions. Each group will then share their findings with the whole class identifying the words and explaining how they would affect a reader.


Prior to the activity, the teacher should introduce students to the persuasive techniques employed by authors: emotion-charged words, rhetorical questions, repetition, hyperbole, etc… Using that information, students will view multiple, appropriate television commercials and complete a chart like the one below.

ProductTechnique/s UsedEffectiveness

Next, students should be placed in small groups where they can discuss the information on their charts. Each group should decide upon the most effective commercial and share their findings with the class detailing how well the technique matched the product and why the commercial was most effective. This activity should help students understand how persuasive techniques are used so that in the next stage, students can apply a modified procedure to print text.


Prior to the activity, the teacher should collect a variety of different informational passages like editorials, letter to the editor, magazine articles, etc… all of which should be appropriate and of interest to students. A search of the SIRS database will yield multiple articles from reliable sources. Place students with a partner or in small groups where students will read a sampling of articles and complete a chart like the one below.

TopicTitle of ArticleTechnique UsedEffectiveness

After the chart is complete, students should share their reactions to the techniques found in these sources and judge which techniques are most commonly used and why that might be so.

Resources for Objective 2.A.6.f:
LESSON SEEDS | Sample Assessments |